Creative Services Manager
GALE Pacific; Charlotte, NC (8/22– Present)
Led the U.S. creative team, driving project execution and optimizing workflows to ensure peak efficiency. Directed and produced photo/video shoots, maintaining brand consistency and creative excellence across all visual assets. Spearheaded key marketing initiatives, including board of director presentations, annual reports, and sales pitches, to effectively communicate brand strategy to senior stakeholders. Revamped the imagery for 700+ eCommerce SKUs, improving product photography and enhancing the online shopping experience, which contributed to higher conversion rates. Championed the adoption of 3D interactive guides, introducing innovative tools to better educate consumers and drive more confident purchasing decisions. Oversaw the successful implementation of a Digital Asset Management (DAM) system, organizing and streamlining access to over 6,000 assets across teams. Managed tradeshow budgets and strategy, including the design and execution of over 10 events that reinforced the brand’s market presence and generated valuable leads and sales. Designed innovative packaging solutions, ensuring alignment with the broader brand vision to strengthen market positioning.​
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Contract Senior Multimedia Designer
Kaplan Inc; Remote (3/22– 8/22)
Developed and executed digital marketing campaigns across multiple departments and strategic partnerships, ensuring alignment with business objectives. Designed engaging static and animated display ads, as well as dynamic social media assets, to drive brand visibility and audience engagement. Produced multimedia content that supported the launch of new products and educational programs, contributing to increased user engagement.​
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Art Director
Adams Outdoor Advertising; Charlotte, NC (4/18– 3/22)
Designed and executed out-of-home and digital campaigns, enhancing brand awareness and consumer engagement across multiple channels. Led a team of designers in creating high-impact visuals for national sales initiatives. Created persuasive pitch decks and presentations that effectively communicated creative strategies, directly supporting sales teams in acquiring new business and expanding existing client relationships.​
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Art Director
Retail Sports Marketing (RSM); Charlotte, NC (9/16 – 4/18)
Designed integrated marketing solutions for retail promotions and experiential marketing campaigns. Collaborated with major brands such as Kroger, Walmart, Stanley Black & Decker, Colgate, and Remington. Led projects spanning trade-show design, event branding, website development, and in-store activations, ensuring cohesive brand experiences across all customer touchpoints.
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Creative Director
Pinckney Marketing; Charlotte, NC (11/14 – 9/16)
Managed a creative team at a full-service digital marketing agency, overseeing the development of 360º marketing campaigns for local and national clients across B2B and B2C industries. Directed projects including digital marketing, events, branding, billboards, signage, motion graphics, and TV advertising. Developed proposal decks and presentations to communicate campaign strategies and secure new business. Ensured cohesive brand messaging and impactful execution across all platforms and media..
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Senior Graphic Designer
Spark Publications; Matthews, NC (4/14 – 7/14)
Led design for regional publications, creating compelling visuals and contributing to new business development efforts, while ensuring brand consistency across all materials.
Senior Graphic Designer
MessageMakers; Lansing, MI (10/09 – 4/14)
Led design for a video, events, and learning program agency, overseeing projects that included branding, event marketing, trade-show design, video content, educational materials, traditional marketing, and presentation design. Worked with high-profile clients such as Harley-Davidson, The Harley Owners Group, The Michigan Governor’s Inauguration and also various local non-profits and festivals.
Freelance Art Director
301 Branding; Cornelius, NC (2019 – Present)
Teach To One; New York, NY (2023 – 2024)
Aperture Education; Itasca, IL (2017)
Riehl Solutions; Lansing, MI (2014-2020)
MessageMakers; Lansing, MI (2014-2019)
Simpatico Design Studio; Fredericksburg, VA (2006-2016)
Pinckney Marketing; Charlotte, NC (2014)
Tattoo Projects; Charlotte, NC (2014)
Big Foot Media; Chicago, IL (2014)
Collaborated with clients nationwide on creative projects across diverse industries, delivering strategic design solutions that aligned with business goals and elevated brand experiences. Produced high-quality work for both global brands and boutique agencies, adapting seamlessly across mediums, formats, and project scopes.​
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Contract Photographer
SmithGifford Advertising; Falls Church, VA (6/09 – 8/09)
Provided professional photography services for agency clients on a part-time contract basis, delivering high-quality imagery that aligned with brand goals and marketing initiatives.
Junior Graphic Designer
MSU Library Printing Office; East Lansing, MI (6/08 – 5/09)
Designed visual materials for a university library and various departments, including event collateral, signage, and promotional materials, contributing to a cohesive brand identity for the university.
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Artist/Illustrator Intern
WKAR Radio/TV; East Lansing, MI (8/07 – 9/08)
Created promotional materials for a radio/TV station, integrating both print and digital media to enhance brand presence and engage the station’s audience.